Journal

On June 5th 2016, Interior Designers of Canada (IDC) invited Mason Studio Partners, Stanley Sun and Ashley Rumsey to Ottawa, Ontario to be Keynote speakers at PROpel; an annual interactive program and conference for emerging interior design professionals.

As a summation of their talk, the following challenge was proposed to the delegates.

Challenge:
Determine the driving factors for you to exist in a state of self-perpetuation. Find your source inspiration. Learn everything there is to know about the topic to learn how it drives you. Analyze the impact by searching beyond the surface and find the root of the message and meaning.

Brief:
Write your own brief to respond to this challenge.
It can be anything! (i.e. object/event/installation/space/website/music /play/recipe etc.)

Criteria:
Consider the topics discussed in Mason Studio’s keynote address:

• Adapting a current model
• Creating the greatest benefit
• Liberation from creativity
• Look outwork, focus internally
• Define the individual

Submit:
Create a proposal for Mason Studio’s review
Submit to: info@masonstudio.com
Date: August 31, 2016

Result:
Mason Studio will select a brief that most clearly understands the root source of inspiration and responds to it with the greatest impact.

They will support the selected brief in the manner that is defined by the applicant within the brief.
(i.e. as a sounding board, as financial backers, as cheerleaders, your marketing team etc.)

Thank you for your submissions.

Mason Studio Partners, Stanley Sun and Ashley Rumsey were honoured to be guest judges for the Young Designer Award at Evia's Home for Life, Toronto’s most meaningful home-themed marketplace and auction. Proceeds supported Eva’s award-winning programs assisting homeless and at-risk youth to make the transition to independent living . The event at Evergreen Brick Works invited guests to bid on housewares, furniture and experiences through a silent and live auction. They also enjoyed a curated selection of framed Eva’s “My Toronto” Youth Photography Project photographs taken by residents of Eva's facilities.

In working with Hyatt hotels and Claridge Homes, Mason Studio was commissioned to create the interior design for Ottawa’s newest hotel in the core of the historic Byward Market. Currently under construction, the 200-room boutique hotel will feature a lobby bar, market restaurant, rooftop lounge and meeting hall is expected to open in mid-2016.

Mason Studio is pleased to work with a range of Canadian product designers and artists to create a hotel for guests to experience an environment that speaks to a new Canadiana.

Andaz Hotel

The ability to create a physical environment for a user experience is a welcome challenge to Mason Studio, and to capture the essence of that continual experience within a single image is challenge of a different measure.

Mason Studio has formed a close relationship with Architect and Architectural Photographer, Scott Norsworthy. He has continually demonstrated an innate ability to capture in a singular moment, an environment’s complexity of experience. Scott’s photography can be seen throughout Mason Studio’s portfolio. To learn more about Scott and his work, visit scottnorsworthy.com or contact scott@scottnorsworthy.com.

Since 2012, Mason Studio has been working closely with a private homeowner to create a custom 9000-square foot home for a young family. Situated on the city's flowing ravine, the home becomes a standout example of modern architecture and interior design within the Winnipeg residential market. Currently under the final construction, the home will be completed in 2015.

Winnipeg Residence

For Toronto's first annual GE Monogram Dinner by Design 2015, Mason Studio was invited to create an ‘experiential dining environment’ to accompany a grand meal composed by local chef talents. It was a privilege to participate in this event amongst 10 renowned artists, designers and architects who created neighboring rooms. In learning that the proceeds of this event went to two great causes, Design Exchange and Casey House, it was without hesitation that Mason Studio would be a participant.

Casey House cares for people in Toronto living with HIV and provides a dedicated team driven to deliver health care excellence with a commitment to respect and kindness. www.caseyhouse.com

Design Exchange is Canada’s only museum dedicated to the pursuit of design excellence and preservation of design heritage. At the crossroads of multiple disciplines from furniture design and architecture to graphic design and fashion, DX exhibitions, talks and educational programming reflect contemporary culture. www.dx.org

Mason Studio partnered with communication firm ALSO Collective to create a creative joint force called A0. The studios share philosophies of design, but originate from two distinct practices; ALSO occupies a space in digital media and graphic design, while Mason inhabits the space of environments and interiors.

 A0 represents a shift in the boundaries of design, offering a space where two, three and four dimensions cohabitate and coalesce into a hybrid design practice.

In 2014, A0 organized a series of panel discussion drawing hundreds of audience members to engage in critical discourse between industry, public and students. It was the interest of A0 to create a dialogue connecting different realms to instigate new ideas. The first three topics of discussion were:

• Hybrid Design: Collaboration in Practice, at Ryerson University
• Public and Community Engagement Through Design, at University of Toronto
• Design and National Identity, at Design Exchange

The third talk of the series, Design and National Identity, drew a crowd of hundreds to participate with the distinguished panel including Dr. Michael Prokopow (OCAD University), Vanessa Eckstein (BLOK Design), Todd Falkowsky (Canadian Design Resource) and Catherine Osborne (Azure Magazine). The event was moderated by Design Exchange president Shauna Levy.

While the spaces that Mason Studio creates inform the type of objects that reside within, the inverse is also accurate whereby objects can lend guidance to the formation of the environment. In the later, the space becomes a backdrop to the voice of the object, highlighting the skill, craft and talent of the object’s maker.

In the case for Mason Studio’s Andaz Hotel, the Hyatt brand boutique hotel in Ottawa’s Byward Market, the objects specified from Canadian makers helped to inform the spatial design. The Toronto-based furniture and product designers, MSDS Studio, were an inspiration to the considered and carefully deliberated interiors.

Each of the 200 suites carry the Ladder Light by Jessica Nakanishi, and the Fewer Than 3 table by Jonathan Sabine. In mid-2016, the Andaz hotel will open to the public and show to international guests the strength and versatility of Canadian design talent, including that of MSDS Studio.

To learn more about their work, visit msds-studio.ca or info@msds-studio.ca

Mason Studio has been fortunate to meet many organizations that share similar values, principles and approaches. These relationships have been invaluable to the Studio’s continual growth, learning and development. A particularly significantly bond was formed with Antonio Lennert and Symon Oliver after being captivated by the pair’s natural catalytic ability.  Together, they lead the Toronto-based design practice ALSO Collective, a multi-disciplinary communication studio exploring traditional design approaches and topics through design research and experimentation.


A union was since formed with the Collective to develop self-driven exploration projects including a site-specific installation for Toronto’s Gladstone Hotel and a series of discussion panels aimed to engage the general public with critical design discourse. Hundreds of participants attended the discussions.

In part recent discussions, Antonio and Symon tell Mason Studio, “We had said before that Toronto is a blank slate, and now is a good time to test out new models of a creative community. Let’s establish connections between the various professions that intersect with design. Let’s strengthen the ties between academia, art, design, and community initiatives. And let’s support each other to build a solid community. We are the future of Canadian design, and it is up to us to shape it collectively.”

Thank you to Antonio Lennert and Symon Oliver for their continued contributions to Mason Studio. They are invaluable and instrumental part of the community.  To learn more about ALSO Collective, visit their website at alsocollective.com or email at collaborate@alsocollective.com

During Toronto’s industry trade show IIDEX 2014, Mason Studio partner, Stanley Sun, was a panelist for the discussion revolving around research on the millennial generation in relation to home and work environments. There is controversy behind the accuracy and validity of some published articles so the panel was formed to counter and support the research to determine where further investigation is required for suitable application.

Joined by a panel consisting of Annie Bergeron (Design Director, Gensler), Kevin Rauch (Co-founder, hitplay) and moderator Zahra Ebrahim (Principal, archiTEXT), the key questions were:

How are Millennials and their relationship with their technology influencing the built environment today and into the future?  

What do organizations interested in attracting and retaining millennials - as employees or tenants - need to know about the behaviours, preferences, and expectations of this rising virtual generation, especially as it pertains to the architecture and interior design of the physical spaces in which they work and live?

Photograph: Yianni Tong.