The Invisible Tide
Mason Studio returns to the DesignTO Festival for the sixth time with The Invisible Tide: Awakening Unseen Forces, an immersive sensory installation that reimagines the boundaries of perception through light, sound, scent, and touch. Hosted at the Mason Studio Cultural Hub, this unique journey invites visitors to explore the unseen forces that profoundly shape human emotions, thoughts, and behaviours.
"Design has the power to go beyond aesthetics—it can create visceral, transformative experiences that awaken something deeper within us," says Stanley Sun, Co-Founder of Mason Studio. "With The Invisible Tide, we are exploring the invisible threads connecting us to the spaces we inhabit, revealing how they shape who we are."
The installation unfolds as a sensory odyssey, beginning with participants leaving behind their shoes and coats to enter a reflective water pool. As they progress through the space, the interplay of shifting light, rhythmic soundscapes, evocative scents, and tactile sensations invites introspection and self-discovery. Drawing on principles of neuroarchitecture and sensory psychology, The Invisible Tide bridges art, science, and design to create an unforgettable experience.
"This installation is not just about what you see or hear—it's about how you feel," explains Ashley Rumsey, Co-Founder of Mason Studio. "We wanted to create a space where visitors could step away from the distractions of everyday life and tune into the subtle forces that influence their inner and outer worlds."
Conceived as a personal and collective journey, The Invisible Tide features collaborations with Othership, Mulvey and Banani, Seeing into the Unknown, and CBCB Fragrances, each contributing to the layered sensory narrative.
CBCB Fragrances: A Toronto-based perfumer, CBCB creates evocative scents inspired by the complexity of relationships and the art of storytelling. Their work blends personal narratives with sensory experiences, crafting fragrances that speak to the emotions and connections we share.
Seeing Into The Unknown: Visualizing vibrations using creative photography and videography techniques. Exploring how frequency and sound interact with and shape this world. The art of sound.
Othership: Othership is a space for transformation. Embark on a shared journey to regulate yourself and your emotions, in a world that can’t be regulated, and expect to shift your state in more ways than one.
Mulvey & Banani: Mulvey & Banani is a global leader in delivering integrated design and engineering solutions for electrical, electronic, and lighting systems. With nearly 70 years of expertise and a focus on innovation, our Toronto-based firm specializes in Electrical, ICT, Security, Building Intelligence, Audio Visual, and award-winning Lighting Design, shaping exceptional spaces across diverse sectors.
The installation transforms the Mason Studio Cultural Hub into a space of discovery, inviting visitors to navigate extremes of disorientation and serenity, ultimately fostering a deeper awareness of the environments we inhabit.
Participants will be invited to share their feedback in a survey conducted by Mason Studio that will capture data on emotional responses before, during and after experiencing the installation, how sensory elements affected each encounter and which elements were most memorable.
The Invisible Tide: Awakening Unseen Forces will be open to the public with select ticketed sessions during DesignTO 2025 at the Mason Studio Cultural Hub. For ticket information, follow this link to the DesignTO website.
Location: Mason Studio Cultural Hub, 91 Pelham Avenue, Toronto
Dates: January 25–January 29, 2025
January 25 – Ticketed Session 1: 6:00 pm - 9:00 pm (public viewing hours 10:00 am to 4:00 pm)
January 26 – Ticketed Session 2: 6:00 pm - 9:00 pm (This session is the rescheduled session from January 29)
January 27 – Public viewing hours 10:00 am to 4:00 pm
January 29 - Public viewing hours 10:00 am to 4:00 pm
January 29 – RESCHEDULED. Due to unforeseen circumstances, this event has been rescheduled to January 26
Admission: Free (pre-registration required for ticked sessions)