BDNY: Designing for Emotion

Join Ashley Rumsey, Executive Director and Co-Founder of Mason Studio, at BDNY 2025 this November for the panel “Designing for Emotion: How Sensory Science, AI, and Neuroaesthetics Are Shaping the Future of Hospitality.”

Alongside John Duffield, Hilari Jones, and Olivia Reed, the discussion explores how hospitality design can move beyond convention to create spaces that respond to how guests feel. Drawing from neuroscience, AI, and sensory psychology, the panel examines how human-centric design creates immersive, 360-degree experiences.

The session will share practical approaches to designing for anticipation and calm, setting ethical boundaries for data use, and connecting mood-based interventions to satisfaction, wellness, and guest loyalty. The takeaway is clear — the future of hospitality isn’t driven by more technology, but by deeper, more meaningful human experiences.

Learn more and register at BDNY